Jewelry packaging design requirements and skills

An emotional jewelry packaging design can resonate with consumers and make consumers feel that things are quality. So today in this article we will talk about these things about jewelry packaging design!
Summary of jewelry packaging design requirements

1. Packaging must be distinctive

For example, the box is also a diamond ring. Some companies have unique ingenuity and design the jewelry box to represent the company's mascot, which is not only beautiful and diverse, but also highlights the company's image, and selling these jewelry boxes together with jewelry highlights the product characteristics.
2. Packing materials should be selected carefully and workmanship should be fine

As a jewelry packaging box, it must be soft, durable, and strong. Paper, cloth, and plastic are the packaging materials selected by many manufacturers. Different grades of gemstones can be packed with different materials. The style of the box and the style of the jewelry bag should be matched, and the workmanship should be fine.

3. The packaging style should be changed

People's consumption concepts are constantly changing, and packaging cannot be static and must meet the changing needs of consumers.

4. The packaging is better and can be used for multiple purposes

A beautifully designed package, in addition to being used as product packaging, it can also be used to decorate windows or display displays, and even have other uses

How to design jewelry packaging

1. Jewelry packaging design should be consumer-centric. Jewelry packaging box designers should fully consider the needs of different consumer groups, ponder the psychology of customers, and conduct targeted designs on the basis of market research. The packaging style and emotional expression must conform to the age group, level, and aesthetic taste of the target group, so as to resonate with it. As jewelry consumption tends to become younger and more fashionable, jewelry packaging will develop in a diversified direction.

2. The jewelry packaging design should be based on the product, combined with the characteristics of the product itself, the jewelry packaging box determines the packaging form according to the volume, shape, material, style, grade, style, connotation and other factors of the jewelry, and shapes the personality and personality of the jewelry brand. Temperament fully reflects the attributes of the product.

3. Jewelry packaging design should be market-oriented. Before designing ideas, conduct necessary market research to fully understand market conditions and experience market dynamics. Obtain fresher design concepts from market feedback and reasonable positioning to avoid the disconnection from the market caused by designers blindly pursuing personal taste and personal style.

The importance of jewelry packaging design

Jewelry packaging design is based on the characteristics of jewelry itself, through comprehensive design to achieve the protection of jewelry and brand promotion. From the perspective of the whole process of production, processing and application, jewelry packaging design is a comprehensive discipline integrating visual communication design, industrial design, consumer psychology, marketing and other fields. Jewelry packaging design is based on protecting and beautifying jewelry, safe circulation, and convenient storage and transportation. Through precise design positioning and conception, mature technical means and unique art forms, with the help of marketing and consumer psychology skills, to increase consumption The cognition of the jewellery brand by the readers will eventually achieve the increase in jewellery sales and the long-term stable development of jewellery brand building